Swire | Beyond Fashion Teaser

2019-01-26 14:43:39
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As a video production team, we had the privilege to document the making of the highly-anticipated fashion photography exhibition “Beyond Fashion: 100 of Today’s Must-See Fashion Images Come to ArtisTree”. Presented by Swire Properties’ ArtisTree in partnership with the Foundation for the Exhibition of Photography (FEP), the show brings over 100 fashion photographs and films by 48 celebrated photographers to ArtisTree, featuring fashion elites Kate Moss and Victoria Beckham and garments from renowned high-fashion houses such as Alexander McQueen, Comme des Garçons, Dior, Marc Jacobs, and Celine.

This immersive encounter with fashion photography showcases rare works from the likes of Nick Knight, Peter Lindbergh, Miles Aldridge, and Juergen Teller, as well as a new generation of talent, including Erik Madigan Heck. It is the first time in the world that this selection of work will be exhibited.

Fashion photography is more than just a disposable picture on a printed page and goes beyond the initial intention of selling fashion and informing potential customers. As Nathalie Herschdorfer, art historian and curator of Beyond Fashion puts it, “it is a form of self-expression, evident now more so than ever with the explosion of street-style blogs and social media.” With Beyond Fashion, ArtisTree and its partners have successfully bridged art, fashion, and food to create a thought-provoking and immersive experience.


作為視頻製作團隊,我們很榮幸能夠記錄高度期待的時尚攝影展覽「Beyond Fashion: 100 of Today’s Must-See Fashion Images Come to ArtisTree」的製作過程。此展覽由太古地產旗下的ArtisTree與攝影展覽基金會(FEP)合作呈獻,展示48位著名攝影師的100多幅時尚攝影和影片作品,其中包括時尚精英凱特·摩絲(Kate Moss)和維多利亞·貝克漢(Victoria Beckham)以及知名高級時裝品牌如亞歷山大·麥昆(Alexander McQueen)、Comme des Garçons、Dior、Marc Jacobs和Celine的服裝。